Rescue the content

A bit unusual it is. Why would someone need to rescue the content? Content Ark is the savior? Who will do the needful and in what circumstances the rescue act will be necessary? What why when……? These are the questions that will come to mind on seeing my article, well rather beginning of it. If you follow me to the end of the article definitely I will explain that today content needs rescue act to survive. And to get that many people will have to stop compromising.

Why is the content in danger? First, we discuss the attack on quality. There are plenty of content providers today. Why so many content writers? What do they know of a content and difference between the various requirements? Why should we stick and insist on quality in content? There are many answers. Some of whom are selected for discussion.

Today any person whose mother tongue is English, think it is birth right to write contents for online developments. Some examples-the writer didn't know the difference between ‘peace of mind’ and ‘piece of mind’ to interchange them. Imagine the poor website owner who had to deal with it after discovering that there are many viewers to the site (thanks to inspired SEO) who never contemplated business. Any language needs discipline and practice to improve and earn expert knowledge, without it the result is mostly hilarious to the unconcerned and damaging to the concerned. The training part is more important in online writing.

There are many aspects of any writing for the net. Some are intended to sell, the sole purpose of those contents is to attract customers and entice them to the product or service provided by any website. This and other writings like SEO writing, technical writing, blogs, informative articles and other writings all have their different demands and expertise. In such cases if a person who can barely frame a sentence think it is justified to work on all these specialized segments naturally they will do justice to none, not even to himself or herself.

How and why these poor quality writings survive? Because they have customers. There are many ways this work. There are site owners who are short in finance and so ask for cheap content providers for their online requirement. They in most cases are caught by cheap content firms who assure quality or they go for it themselves. In some other cases many of the site owners fall into traps of firms which assure good content and then outsource the assignment to places where the dollar is a high currency. The job is done in one or two dollars. Naturally the end result is shoddy, lack comprehension and overall poor in quality. How can this be avoided?

Never rely on boundaries. Always go for samples and definite time frames of delivery. Ensure the price is negotiated before hand and then go for the writer. Many Asian writers write beautiful copies and some first language countries also provide horrible writers. So it is better to know what is given. If not done, chances are that quality content will be the domain of select few only. Today some of the good and established writers also work on this line. More about them in next issue.